Fatima Lerdo de Tejada

Fatima Lerdo de Tejada has a diverse work experience spanning various industries. Fatima started their career in 2006 as an Insurance Sales Agent at santalucia seguros. Fatima then worked as a Public Relations professional at Barcelo Hotels & Resorts for a brief period in 2008. Following this, they joined Gye Salas as a Marketing Analyst, where they conducted focus groups and collected market data.

In 2011, Fatima became a Digital Marketing & Communications Manager at PlayTales, responsible for managing digital marketing efforts and driving product sales through various strategies. The following year, they moved to Genera Games, where they served as the Marketing Director and CMO. Fatima played a crucial role in formulating marketing strategies for their gaming products and overseeing the complete marketing and communication strategy for each product.

Fatima's next venture was with SCALPERS, where they initially held the position of Head of Ecommerce & Digital Marketing from April 2017. In this role, they defined and coordinated the company's ecommerce and digital marketing strategies. Later on, they were promoted to the role of Head of Growth in November 2020. In this capacity, Fatima was responsible for driving the growth of the digital business, leading performance marketing, and exploring new channels for growth.

Recently, in 2022, Fatima joined Chiefs as a member, though the specific nature of their role is not provided. Overall, Fatima Lerdo de Tejada has demonstrated a strong background in digital marketing, performance marketing, and strategic planning across various industries throughout their career.

Fatima Lerdo de Tejada obtained a Bachelor of Science in Mass Communications with minor degrees and special focus in Public Relations from the University of Wales at CEADE, a private university specializing in Business Sciences. Fatima attended this university from 2006 to 2010. In 2011, Fatima earned a Certificate of Expertise in Social Media Marketing from AERCO, and also obtained a Certificate of Expertise in Social Media Tools from the same institution. In 2006 and 2007, they received a Certificate in Sales Techniques and Customer Service from Sevilla. Additionally, in 2015, Fatima completed a Management Development Program at AdalidInmark.