Christine Katsch

Christine Katsch has over 20 years of experience in the consumer packaged goods industry. Christine began their career in 2000 as a Consumer Promotion Manager - National Accounts at Kraft Foods. During their time there, they led the execution of Consumer Promotion plans for National Channel accounts and developed a new process for sales communications, resulting in a 30% reduction in expenses. In 2005, they moved to Unilever as an Integrated Marketing Manager, where they were responsible for the overall management of Personal Care Brand advertising and promotion budgets in excess of $140 million. Christine also developed a budgeting process that was rolled out across all of North-American operations. In 2015, Christine joined Scanbuy as an Account Services Director. Christine was responsible for new business development within existing client base and innovated a shoppable TV scan app on NBC’s the Today Show in April 2019.

Christine Katsch obtained a Bachelor's degree in Business Administration and Management, General from Pace University-Pleasantville/Briarcliff Campus between 1988 and 1991. Additionally, they obtained two certifications from LinkedIn in February 2020: one for Digital Marketing and one for SEO Foundations.