Viktor Jedeskog

Viktor Jedeskog currently serves as the Customer and Brand Insights Manager at Scandic Hotels since August 2023. Prior experience includes various roles at Electrolux, where Viktor held positions such as Global Brand Intelligence, Consumer Insight Business Partner, and Marketing Analytics and Consumer Insight Manager from September 2019 to August 2023. Viktor's background also encompasses work at Bonnier Broadcasting in Content and Consumer Insights, Svenska Filminstitutet as Team Leader of Analytics & Insights, and Trafikförvaltningen as Project Leader for Consumer Insights and Trend Analysis. Previous roles involve management consultancy at Ramboll Management Consulting and project leadership in information and communication at Svenskt Näringsliv. Viktor began a career at Tillväxtverket, focusing on insights, analytics, and communication. Early experience includes account management at Findagent and retail at IKEA Group. Educational credentials include a Master’s in Political Science from Södertörn University and a period of study under the Linneaus Palme stipendium at Stellenbosch University.