Craig Reynolds

Craig Reynolds possesses extensive experience in leadership and management across various sectors. Currently serving as a Senior Advisor and Executive Vice President at Scandinavian Tobacco Group since January 2009, Reynolds has previously held significant roles, including General Manager and Vice President of Marketing at Hello Direct, where oversight included a $60 million multi-channel direct marketing division. From 1996 to 2005, Reynolds contributed as Vice President in both the Magazine Division and Circulation at Reader's Digest Association, driving marketing strategies and enhancing business development initiatives. Earlier career experiences at PriMedia, Inc. encompass roles as Vice President of Circulation and Director of Finance and Administration. Educational qualifications include an MBA in Financial Management with Distinction from Pace University and a Bachelor's degree in Economics from Brooklyn College.