Liubov Guseva

Liubov Guseva is an accomplished marketing professional with extensive experience in brand management and strategic marketing, currently serving as Senior Global Brand Manager for Premium Brands at Scandinavian Tobacco Group since September 2017. In this role, Liubov has demonstrated expertise in brand performance analysis, brand strategy activation, and innovation, successfully implementing marketing initiatives, product launches, and consumer engagement strategies. Previous positions include Brand Activation Manager and International Associate Brand Manager, with a strong focus on portfolio management and promotional development. Liubov's earlier career includes roles at BeautyWaps, ZWILLING Staub France, Berg Trading Oy, HZPC Sadokas, and Statoil Fuel & Retail AS. Educational credentials include a Master's degree in Management from KEDGE Business School and a Master's degree in International Business from the University of Vaasa, supplemented by a Bachelor's degree in Area Studies from Saint Petersburg State University.