Sabine holds the position of Digital Lead at Scandinavian Tobacco Group since June 2022, leveraging extensive experience in digital marketing and project management. Prior to this role, Sabine served as Head of Marketing at myWorld International, focusing on strategy, management, and digital campaign analysis. Previous positions include Account Manager at Skovdal Nordic, where responsibilities included campaign management for the Danish Veterinary and Food Administration, and project management roles at Original Creators and Pilot.Film. An international media coordinator role at Caspari media involved executing campaigns across 32 countries for Breitling Watches. Earlier career stages included positions at Adstream Nordic, smskviklån, Grey Group, and DesignGroup Architects, encompassing various responsibilities from problem-solving broadcast issues to design and layout production. Sabine's educational background includes a Prince 2 certification in project management and a degree in Graphic Design from Grafisk Højskole.