Mikael Jakobsson

Mikael Jakobsson is a highly experienced professional in brand and marketing communications, currently serving as Brand Manager at Scania Group since June 2001. Mikael has held various roles, including Marketing Communications Manager for the Trucks and Parts and Services business areas, and Area Manager Parts and Service overseeing markets in Germany, Austria, Switzerland, Ibérica, Benelux, and the USA. In previous positions, responsibilities included managing global marketing initiatives, launching new product ranges, and developing Scania merchandise. Early career experiences included roles in product marketing and R&D at Scania from 1987 to 2000, with a focus on sales training and vehicle dynamics testing. Education includes a Bachelor's degree in Business Administration from Stockholm University and PR Executive training from Berghs School of Communication.