ScanmarQED
Michel Kars-Zegeling is an experienced professional in the field of business intelligence and client operations, currently serving as Client Operations Director RGM at ScanmarQED since April 2018. Prior to this role, Michel held various positions at Kadenza, including Business Intelligence Team Lead and Sr Business Intelligence Consultant, contributing to the company's reputation as a leader in business intelligence in the Netherlands. Earlier experience includes a role as Business Intelligence Consultant at Scanmar and a graduate trainee position at Logica. Michel holds an HBO degree in Information Engineering from Windesheim and has completed education in mathematics and science at ROC Flevoland, as well as secondary education at Helen Parkhurst.
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ScanmarQED
Dare to do more with your data! Drive your business growth with automated data analysis and instant access to the insights that you need. Our Marketing Analytics, Forecast, and Planning Software build marketing mix models at scale, optimize portfolio spend in minutes, and process thousands of respondent-level data feeds per week. Our analytical Software Applications run on top of a collaborative data and knowledge platform that ensures quality data, meaningful data integration, and enriched business insights. This enables your company to easily share knowledge and promotes better and faster decision-making. . Marketing Mix Modeling - Quickly build advanced marketing mix models that quantify marketing ROI. . Strategic Revenue Growth Management - Forecast demand swiftly. Analyze and optimize pricing and promotions. . Brand Management - Evaluate and track the impact of your advertising and brand-building campaigns. . Marketing Insights and data integration - Collect, harmonize, and integrate all sources of marketing data, and turn them into actionable insights.