ScanmarQED
Phil Spencer serves as the General Manager for the UK practice of ScanmarQED since October 2021, where the focus is on delivering Marketing Mix Modelling, Digital Attribution, Brand Health Guidance, and Revenue Optimisation services. Prior to this role, Phil Spencer held several positions at Nielsen from January 2020 to October 2021, including Senior Director and Business Director in Planning International. Between February 2014 and January 2020, Phil Spencer was the Business Director at Pointlogic, a Nielsen Company, specializing in business analytics for the marketing industry. Phil Spencer's career also includes a tenure as Director at MediaCom, where quantitative analysis was employed to enhance marketing effectiveness for clients. An alumnus of the University of Cambridge, Phil Spencer obtained an MA in Economics from 2001 to 2004.
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ScanmarQED
Dare to do more with your data! Drive your business growth with automated data analysis and instant access to the insights that you need. Our Marketing Analytics, Forecast, and Planning Software build marketing mix models at scale, optimize portfolio spend in minutes, and process thousands of respondent-level data feeds per week. Our analytical Software Applications run on top of a collaborative data and knowledge platform that ensures quality data, meaningful data integration, and enriched business insights. This enables your company to easily share knowledge and promotes better and faster decision-making. . Marketing Mix Modeling - Quickly build advanced marketing mix models that quantify marketing ROI. . Strategic Revenue Growth Management - Forecast demand swiftly. Analyze and optimize pricing and promotions. . Brand Management - Evaluate and track the impact of your advertising and brand-building campaigns. . Marketing Insights and data integration - Collect, harmonize, and integrate all sources of marketing data, and turn them into actionable insights.