ScanmarQED
Ted Lorenzen is an accomplished data science professional with extensive experience in marketing analytics and decision-making processes. Currently serving as the Director of Data Science at ScanmarQED, Ted focuses on analytics development and marketing mix models. Previously, as Director of Marketing Analytics & Data at Camping World, Ted launched a marketing analytics function and initiated conversion lift studies. Ted's earlier roles include senior positions at Vein Clinics of America, where automation of reporting and causal impact measurement were key contributions, and Astellas Pharma US, where Ted developed a global automated financial forecasting system. Ted's background includes significant achievements at Nielsen and PepsiCo, optimizing marketing budgets and enhancing product development processes. Ted holds a Master of Science in Industrial Mathematics from Michigan State University and a BA/BS in Economics and Mathematics from the University of Florida.
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ScanmarQED
Dare to do more with your data! Drive your business growth with automated data analysis and instant access to the insights that you need. Our Marketing Analytics, Forecast, and Planning Software build marketing mix models at scale, optimize portfolio spend in minutes, and process thousands of respondent-level data feeds per week. Our analytical Software Applications run on top of a collaborative data and knowledge platform that ensures quality data, meaningful data integration, and enriched business insights. This enables your company to easily share knowledge and promotes better and faster decision-making. . Marketing Mix Modeling - Quickly build advanced marketing mix models that quantify marketing ROI. . Strategic Revenue Growth Management - Forecast demand swiftly. Analyze and optimize pricing and promotions. . Brand Management - Evaluate and track the impact of your advertising and brand-building campaigns. . Marketing Insights and data integration - Collect, harmonize, and integrate all sources of marketing data, and turn them into actionable insights.