Gastón L.

Gastón L. is an experienced industry professional currently serving as Industry Manager CPG at Scanntech Uruguay since April 2023, focusing on data intelligence to support informed market decisions. Previously, Gastón held the position of Head of Sales at Nestlé, where leadership was demonstrated in bringing iconic brands to market. A significant tenure at Coca-Cola spanning from January 2008 to April 2022 included roles such as Country Manager for AdeS in Uruguay, where a successful relaunch was achieved, and Gerente Comercial for Moderno and HORECA. Earlier roles included overseeing finances for Coca-Cola in Chile and managing auditing processes across Latin America. Gastón began the career as Internal Auditor at Montevideo Refrescos SRL and has experience in credit risk evaluation from roles at Nuevo Banco Comercial and Banco Montevideo. Gastón holds advanced degrees in Sales and Commercial Management, Strategic Leadership, and a Bachelor's in Business Administration with a focus on Accounting and Finance.