Abigail Roos

Abigail Roos is currently serving as a Senior Brand Executive at Scarlett Indonesia since September 2023, where responsibilities include conducting market research, leading product development ideation, and implementing comprehensive marketing strategies for product launches. Previously, Abigail worked at PT Smartfren Telecom Tbk from November 2020 to August 2023, initially as a Brand Comm Intern, then progressing to Brand Executive and subsequently Assistant Brand Manager, focusing on integrated marketing campaigns, brand strategy execution, and collaboration with agencies. Abigail holds a Bachelor's degree in Communication and Media Studies from Diponegoro University, completed in 2021.