Birte de Baat Doelman

Birte de Baat Doelman is an accomplished professional in business consulting and marketing, currently serving as the Head of Business Consulting and Team Lead for Commerce Management at SCAYLE Commerce Engine since March 2023. Prior to this role, Birte held the position of Team Lead for Activation Marketing at ABOUT YOU from July 2022 to March 2023. Birte's extensive experience in digital marketing includes leadership roles at Westwing Home & Living, where Birte progressed from Junior Global Paid Social Media Manager to Team Lead Global Paid Social Media between September 2017 and June 2022. Earlier positions included a working student role in content marketing and SEO at Otto (GmbH & Co KG) and an internship at Condé Nast Verlag. Birte possesses a Master of Arts in International Marketing & Sales from FH Münster and a Bachelor of Arts in International Business Administration from Fachhochschule des Mittelstandes Bielefeld, complemented by an academic experience at Swinburne University of Technology in Melbourne.