Johana Escobar

Johana Escobar is a seasoned marketing professional with extensive experience in partnerships and community marketing. Currently serving as Partnerships Manager at Scene+ since August 2025, Johana previously held the position of Associate Marketing Manager at Canadian Tire Corporation, where successful multi-channel campaigns for Triangle Rewards were led, including a high-performing partnership with Petro-Canada. Prior roles include Affiliate Marketing Specialist at Relay Financial, where strategic affiliate and partnership initiatives were developed, and Community Marketing Specialist at Prodigy Education, managing a Teacher Ambassador community of over 8,000 individuals. Additionally, Johana has experience in media planning and digital marketing with roles at Mindshare, Canada Bliss, and earlier positions in retail with Anthropologie and Loblaw Companies Limited. Johana holds a Bachelor of Commerce degree from Ryerson University and a Post Graduate certificate in Digital Media Marketing from George Brown College.