Florence BAUDUIN

Brand Director Fragrances at Scent Beauty

Florence BAUDUIN has over 15 years of experience in marketing and brand management. Florence began their career in 2006 as a Sales Representative for L'Oreal S.A. In 2007, they moved to IBM as a Junior Sales Representative. From 2009 to 2010, they worked as a Brand Manager and Brand Manager Assistant at Coty. In 2010, they became a Brand Manager at Unilever and in 2011, they returned to Coty as an International Marketing Director for Bourjois Paris. In this role, they were responsible for leading Innovation and global marketing strategies, creating 'Glo-Cal' Innovation and activation plans, and conducting value analysis to improve brand profitability. From 2022 to present, they have been working as Global Brand Director Fragrances at Scent Beauty, Inc. and as a Marketing Advisor at Le Conseil Marketing, by F.B.

Florence BAUDUIN has a diverse education background. In 2021, they completed a WSET Niveau 3 from Wine & Spirit Education Trust and a Certification in Marketing & Digital Communication from Université Paris Dauphine - PSL. Between 2005 and 2009, they earned a Master in Management Marketing from Burgundy School of Business - BSB. In 2007, they obtained a Master's degree in Marketing/Marketing Management, General from Aalborg University. Additionally, they have completed several courses from Burgundy School of Business - BSB, though the degree names and field of study are unknown.

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