Inessa Akhmedova

Inessa Akhmedova has extensive experience in the field of digital advertising and creative production. Inessa'smost recent role was as a Creative Producer at Scentbird, where they were responsible for creating ads that drove purchases and boosted conversion rates on Facebook and Instagram. Prior to that, they worked as an Account Director at dentsu international, spearheading the development of new business pitches and sales strategies for complex digital projects. Inessa also worked as the Founder and Creative Producer at instead.agency, where they developed customized strategies and digital advertising solutions for clients such as Uniqlo, L'Oréal, Bayer, and BMW. In addition, Inessa held roles as Director of Digital Success at Hearst, where they launched a digital advertising solutions provider, and as the Head of the Digital Advertising Department at Publicis Groupe, where they expanded the agency's capabilities and delivered digital projects for brands like Renault, Sanofi, and McDonald's. Inessa also served as a Creative Director and Creative Project Manager at Independent Media, overseeing digital, print, and multi-channel campaigns for various web-magazines and collaborating with clients such as L'Oréal, P&G, J&J, Reckitt Benckiser, and more. Earlier in their career, Inessa worked as an Editor at Hubert Burda Media, where they wrote and edited content on fashion and beauty themes. Throughout their career, Inessa has demonstrated expertise in visual storytelling, consumer psychology, and market trends, leading to successful partnerships and outstanding results.

Inessa Akhmedova holds a Master's degree from Moscow State University. Inessa'sfield of study during their time at the university is not specified. In 2019, they enrolled at Bonnie&Slide Academy and pursued a degree in Presentation Design, which they completed in 2022. During the same period, in 2021, they also attended mads and earned a degree in Creative Leadership. In 2020, Inessa Akhmedova joined the KRAI Narrative Community, where they studied Narrative Therapy and became a Narrative Coach, finishing their program in 2021.