Richard Schmid

Richard Schmid is an experienced marketing professional currently serving as the Head of Marketing - Activations & Brand Partnerships at Scentre Group since May 2015, where responsibilities include leading portfolio activations and providing thought leadership. In addition to this role, Richard co-chairs the LGBTI+ Working Group, overseeing internal and external communications for the initiative. Previously, Richard held positions such as Group Manager Brand Experience and Senior Brand Experience Manager at Scentre Group, and Advertising Manager at Dick Smith Electronics, where advertising strategies were developed for multiple brands across Australia and New Zealand. Richard began a marketing career as a Marketing Coordinator at David Jones after earning a Bachelor of Commerce and a Bachelor of Arts in Marketing & Communications from The University of Notre Dame Australia.