Scentre Group
Richard Schmid is an experienced marketing professional currently serving as the Head of Marketing - Activations & Brand Partnerships at Scentre Group since May 2015, where responsibilities include leading portfolio activations and providing thought leadership. In addition to this role, Richard co-chairs the LGBTI+ Working Group, overseeing internal and external communications for the initiative. Previously, Richard held positions such as Group Manager Brand Experience and Senior Brand Experience Manager at Scentre Group, and Advertising Manager at Dick Smith Electronics, where advertising strategies were developed for multiple brands across Australia and New Zealand. Richard began a marketing career as a Marketing Coordinator at David Jones after earning a Bachelor of Commerce and a Bachelor of Arts in Marketing & Communications from The University of Notre Dame Australia.
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Scentre Group
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Scentre Group Limited is the parent company of Scentre Group Trust 1 (SGT1), Scentre Group Trust 2 (SGT2) and Scentre Group Trust 3 (SGT3). The principal activities of the Company include the ownership, development, design, construction, asset management, leasing and marketing activities with respect to its Australian and New Zealand portfolio of retail properties. Its segments include Property investments segment, which includes net property income from shopping centers, and Property and project management segment, which includes external fee income from third parties, primarily property management and development fees, and associated business expenses. The Company manages, develops and has an ownership interest in Westfield branded shopping centers in Australia and New Zealand. It manages every aspect of its portfolio, including from design, construction and development to leasing, management and marketing.