SCETV
Landon Masters has a diverse work experience that spans several industries. Landon is currently working as the Chief Public Information Officer at SCETV since April 2022. Prior to that, they were the owner of Lando Masty Creative, where they specialized in providing creative services such as logo design, video production, social media management, web design, and marketing materials for various clients. Landon also held multiple roles at the South Carolina Office of Regulatory Staff, including Community Outreach and Communications Manager, Clean Transportation and Communications Manager, and Energy Specialist. In these roles, they were responsible for designing and managing communication resources, coordinating grants and budgets, and promoting alternative fuels and energy efficiency. Landon also gained experience as an Account Executive at Alpha Media and as a Marketing and Design Intern/Clean Cities Intern at the South Carolina Office of Regulatory Staff. Additionally, they served as a Call Center Supervisor at RuffaloCODY and held leadership positions in extracurricular activities such as Creative Director for The American Advertising Federation National Student Advertising Competition and Team Leader for CreateAthon, where they led teams in producing campaigns for nonprofit organizations. Landon's early work experience includes serving as an Office Assistant at the University of South Carolina.
Landon Masters completed their Bachelor of Arts degree in Advertising from the University of South Carolina, where they studied from 2011 to 2015. In 2013, they also had the opportunity to participate in a study abroad program at QUT (Queensland University of Technology) in Advertising.
SCETV
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Reach In South Carolina, public broadcasting is the preeminent media source for the state. Our network consists of 8 radio stations and 11 television stations. From the mountains to the ocean, South Carolina ETV and SC Public Radio has tremendous statewide reach, resulting in more viewers and listeners, unmatched by any other local media. Loyal Audience Affluent, educated, influential and active are a few of the unique attributes of the public broadcasting audience. Given their affluence, level of education, and social status, our audience is often recognized as community leaders and has significant purchasing power. Your sponsorship message can reach this group of active and engaged audience. 1 Halo Effect NPR listeners value and appreciate public broadcasting as a positive presence in their lives and their favorable feeling toward public radio extends to funders who help make this programming possible.2 In the minds of our viewers, PBS is strongly associated with quality, excellence and respect. As a sponsor, these are qualities that viewers associate with you!3 Value ETV and SC Public Radio are membership organizations with huge, influential and highly loyal audiences. Get your sponsorship message out to many people in a cost effective way and build brand loyalty as well.4 Appreciation 75% say that sponsors provide a valuable public service 64% agree that sponsors are good corporate citizens 60% feel that sponsors have a commitment to quality & excellence 49% choose to buy products from our sponsors over the competition, all things equal3 Uncluttered Need more? How about the fact that few media sources are as dependably uncluttered and sure of their audience's full attention? We restrict the number of sponsorships for each program. And we provide industry exclusivity for your sponsorship thereby increasing your product awareness. At ETV and SC Public Radio, your message stands out. SOURCES: 1- 2015 Doublebase GfK MRI; 2- 2010 NPR Audience Insight & Researc