Barbara Higgs has extensive experience in fundraising, development, and public relations within the cultural sector. Currently serving as the Head of Fundraising & Development at Schauspielhaus Zürich AG since May 2012, Barbara Higgs is also a member of the board of directors. Prior roles include leading media and public relations as well as spokesperson positions at Lucerne Festival from 2005 to 2012, Schauspielhaus Zürich AG from 2001 to 2005, and Opernhaus Zurich from 1999 to 2001. Additional experience includes serving as spokesperson at Wiener Festwochen and leading public relations at Österreich Werbung. Barbara Higgs holds a Bachelor's degree in Management, specializing in Tourism and Travel Services, obtained from various institutions including UCLA and New York University.
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