Scheid Family Wines
Andrea Altomare is an experienced digital marketing professional currently serving as a Digital Marketing Assistant at Scheid Family Wines since March 2020, collaborating on various initiatives with the Senior Digital Marketing Manager and Brand Management team. In this role, Andrea conducts content monitoring and audits to ensure alignment with brand identity. Previous positions include Digital Marketing Coordinator and Direct-to-Consumer Associate, where Andrea crafted go-to-market strategies and researched industry trends. Additionally, Andrea has managerial experience as a Restaurant and Bar Manager at Mangia - Eat on Main and previously served as a Server/Bartender and Front Staff Manager at GINO'S FINE ITALIAN FOOD, INC. Andrea holds a Bachelor of Science in Marketing from California State University, Monterey Bay and an Associate of Arts in Business Administration and Management from Monterey Peninsula College.
Scheid Family Wines
Al Scheid first saw untapped potential in Monterey County in 1972 when the wine region was in its infancy. What started as a grape growing operation that sold 100% of its production to other wineries has evolved into a vertically integrated grapes-to-glass family business focused on global and private label brands. At Scheid Family Wines, we embrace continuous advancement and innovation, including the adoption of new approaches and technologies in the vineyard and winery that lessen the impact on the environment and identify opportunities for growth. Based in Monterey County, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to 125 homes in the local community. Our estate vineyards have been certified sustainable since 2014 along with the estate winery since 2018. We currently farm over 600 acres of organically certified vineyards. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (made with organic grapes), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to 30 countries and is one of the largest producers of nationally distributed exclusive brands.