Scheid Family Wines
Fredrik Sjoelin is an experienced export manager with a strong background in global wine sales and logistics. Currently serving as the Export Manager at Scheid Family Wines since September 2019, Fredrik has previously held significant roles including Director of Global Sales at Lot18 and Purple Wine + Spirits, and Export Manager at Cezar Winery and Export-Union, among others. With over two decades in the wine industry, Fredrik has considerable expertise in opening new markets and developing export businesses across multiple regions. Educational credentials include a Bachelor's degree in Business & Logistics from Lund University, a Diploma in Logistics from SIFU Academy, a Sommelier Diploma from Stockholm Restaurant Academy, and qualifications from the Wine & Spirit Education Trust.
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Scheid Family Wines
Al Scheid first saw untapped potential in Monterey County in 1972 when the wine region was in its infancy. What started as a grape growing operation that sold 100% of its production to other wineries has evolved into a vertically integrated grapes-to-glass family business focused on global and private label brands. At Scheid Family Wines, we embrace continuous advancement and innovation, including the adoption of new approaches and technologies in the vineyard and winery that lessen the impact on the environment and identify opportunities for growth. Based in Monterey County, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to 125 homes in the local community. Our estate vineyards have been certified sustainable since 2014 along with the estate winery since 2018. We currently farm over 600 acres of organically certified vineyards. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (made with organic grapes), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to 30 countries and is one of the largest producers of nationally distributed exclusive brands.