Petra Wikström-van Eemeren

Petra Wikström-Van Eemeren is a seasoned professional in public policy and communications, currently serving as Senior Director of Public Policy and Communications at Schibsted since May 2025, while also holding the position of Senior Director of Public Policy and External Affairs at Schibsted Media since June 2024. With a strong background at Schibsted from January 2020 to June 2024 as Senior Director of Public Policy and earlier as Director of Public Policy, Petra has led teams across the Nordic market and EU level. Prior experience includes serving as an EU and Public Affairs Consultant at Wikström Public Affairs AB, as well as roles at Bonnier Broadcasting AB, MTV Oy, the Satellite and Cable Broadcasters' Group, and the Association of Commercial Television in Europe. Education includes a Master's degree in Political Sciences from Åbo Akademi University and recent studies at INSEAD.