Nate Riddle

Nate Riddle is a seasoned professional with a robust background in digital marketing and customer experience, currently serving as a Senior Manager at Vistra Corp. since 2010. Notable achievements include leading a cross-functional team to enhance site conversion rates, achieving significant increases in both mobile and desktop sales, and developing customer-centric conversion strategies. Riddle also has experience as an Online Retention Senior Associate at TXU Energy, where efforts were focused on optimizing online customer interactions. In addition to a successful marketing career, Riddle is a published author with Schiffer Publishing Ltd. and a self-published fiction writer, showcasing a diverse skill set that spans both professional and creative fields. Earlier career roles include positions at Schiffer Publishing, Archstream LLC, The Dallas Morning News, Belo Interactive Media, and JCPenney Corp., each contributing to expertise in research, audience engagement, and digital strategy. Academic credentials include a Bachelor of Arts in Anthropology from the University of North Texas.