Annika Hofbeck

Annika Hofbeck is a Global Brand Manager at schleich® since December 2022, overseeing product management and brand marketing for the FARM WORLD, WILD LIFE, and School of Magical Animals lines. Previous experience includes roles as Junior Global Brand Manager at schleich®, Junior Brand Communication Manager at Siemens, and IT Learning and Communication Trainee at Audi Berlin GmbH. Annika also served as a marketing intern while self-employed and interned in online marketing at Absatz Kanzlei. Additional internships include roles at NRJ GROUP and Internationaler Bund (IB). Annika holds a Master of Arts in International Marketing Management from The Berlin School of Economics and Law and a Bachelor of Science in Multimedia Marketing from Hochschule Schmalkalden, with an exchange semester in Business Information Systems at Cardiff Metropolitan University.