Bettina Pöhlmann

Bettina Pöhlmann is an accomplished marketing professional with extensive experience in digital marketing and consumer engagement. Currently serving as Senior Global Consumer Engagement Manager at schleich®, Bettina is responsible for global social media, community, and CRM strategies aimed at fostering loyalty and engagement among target audiences. Previous roles include Digital Project Marketing Manager and Digital Marketing Manager at ETTINGER GmbH, where Bettina defined digital marketing strategies and relayed expertise to the team. Additionally, Bettina held significant positions at Bauer Media Group and LEGO Group, managing various marketing initiatives across EMEA and strengthening member experiences through innovative approaches. Bettina's educational background includes a Diploma in Business Administration from Hochschule München University of Applied Sciences and an intermediate diploma from Hochschule Heilbronn.