Kirsten Castro

Kirsten Castro is a seasoned professional with over a decade of experience in channel marketing and business intelligence, primarily at Schneider Electric, where roles include Channel eCommerce Key Account Manager and Channel Program Manager. In these positions, Kirsten manages marketing activities, builds scorecards, oversees training curriculums for distributors, and manages the marketing budget. Prior experience includes serving as Accounts Manager at The Community Empowerment Fund, where financial transactions were recorded and statements prepared, and as a Marketing Intern at Schneider Electric, focusing on marketing promotions and training presentations. Kirsten's early career included an internship at Röchling Engineering Plastics, where marketing campaigns and customer satisfaction analysis were conducted. Kirsten holds an MBA from North Carolina State University and a Bachelor of Science in Business Administration from UNC Kenan-Flagler Business School.