Lauren Minkyong Kal

Lauren Minkyong Kal is a seasoned marketing professional with extensive experience in brand management and customer journey strategies at Schneider Electric since April 2017, serving as Global Marketing Director. Kal has achieved significant accolades as KTM cluster head of Marketing Communications and Digital Customer Experience, including the 2021 SABRE Awards APAC for B2B Media and recognition at the Korea Social Media Awards. Prior experience includes senior marketing roles at NXP Semiconductors and a focus on automotive marketing communications for Hyundai-Kia motors. Earlier career highlights include positions at The Walt Disney Company and Electronic Arts, managing key projects such as the launch of 'FIFA Online.' Kal holds a Master's degree in Advertising and Communication from Yonsei University and a Bachelor of Science in Computer Science from Chungnam National University.