Dana Palzkill has extensive experience in the retail industry, having held various leadership roles throughout their career. DANA is currently serving as the Vice President of Merchandising and Product Development at Schneider Saddlery. Prior to this, they were self-employed as the CEO and Founder of MPI Proven Solutions Consulting, where they helped businesses improve performance through strategic planning and growth initiatives.
Before their self-employment, Dana held the position of Chief Merchandising Officer at ThinkGeek, where they were responsible for the development, merchandising, and inventory management of various products. DANA also served as the Vice President of Merchandising at Plow & Hearth, where they focused on sourcing, margins, product innovation, and profitability.
Dana has a strong background in eCommerce, as evidenced by their roles as Chief Merchant and Vice President of Merchandising and Product Development at Buy Seasons, Inc. and Bag Borrow or Steal. DANA was instrumental in driving sales and profits through strategic planning, merchandising, product assortment, and private-label product design and development.
Their experience at Nordstrom included roles such as Vice President of Multi-Channel Integration and Vice President of Buying and Inventory Management for Nordstrom Direct. During their time there, they played key roles in improving the customer experience, financial turnaround, and the launch of the eCommerce business.
Earlier in their career, Dana held various positions at Garnet Hill and Lands' End, where they gained valuable experience in inventory management, planning, and buying. DANA credits their mentorship under Rick Shull at Lands' End for shaping their skills as a true merchant.
Overall, Dana Palzkill's work experience showcases their strong expertise in merchandising, product development, strategic planning, and driving sales and profitability in the retail industry.
DANA PALZKILL pursued their education at the University of Wisconsin-Platteville from 1986 to 1992, where they obtained a degree in Marketing with a focus on Business, Management, and Marketing. Prior to that, from 1984 to 1986, DANA attended Madison Area Technical College, where they earned an Associates degree in Fashion Merchandising.
July, 2021 - present