John Williams

As the back-to-school company, for 20-plus years we’ve helped schools and families kick off back-to-school and have a successful year. TeacherLists and PTO Today, our nationally recognized platforms for school supplies and parent groups, sit at the center of the school community, connecting the world’s top brands with schools, teachers, volunteers, and parents to ensure that everyone can win back-to-school. TeacherLists is the single national source of verified school supply lists. We make it easier for school administrators and teachers to enter, update, and share supply lists. Our platform accepts school supply lists as any file type, converts every list into a single standardized format, and matches each item to the correct UPC. We help companies get their branded products onto school supply lists and integrate TeacherLists into in-store and e-commerce shopping for our retail partners. Busy parents save time and love the convenience of easily finding and shopping their child’s classroom-specific lists as requested by the teacher. PTO Today is the leading source of expert advice, ideas, and products for PTO and PTA leaders. Our network of school parent groups build strong school communities through fundraising, family events, and support of teachers. These PTO and PTA groups interact daily with school staff and parents and are the best conduit to reach any school audience at scale. Partners integrate their brands in a smart, contextual way that achieves their marketing objectives and helps parent group leaders engage families and build community.