Jane Peyton

Founder + CEO at School of Booze

Jane Peyton is an alcoholic drinks educator, broadcaster, pub expert, writer, public speaker, and founder of the School of Booze a consultancy that offers online courses in Beer, Cider, and Wine, drinks training and consultancy for the on-trade, drinks retailers, drinks brand owners, and drinks PR and marketing agencies. School of Booze also offers corporate events.

Jane has expertise in something that makes millions of people very happy – alcohol. Not just in the subject of modern alcohol but also the cultural history of alcohol. Ask her what Cleopatra or Jane Austen drank and she can tell you!

She has won several awards for her work including Drinks Educator of the Year, and Lifetime Achievement in Beer from the British Parliament’s MPs and Peers. She has also achieved several ‘firsts’ including being the UK’s first certified Pommelier (cider sommelier) and the UK’s first Beer Sommelier of the Year.

Jane is the author of eight non-fiction books including The Philosophy of Gin, Beer o’ Clock, and Drink: A Tippler’s Miscellany. Click here for more information.

Jane appears regularly on TV and radio talking about alcohol and pubs including being the resident beer sommelier/cider pommelier on Fermentation Radio.

Beer is a particular passion and Jane is the instigator and driving force behind Britain’s national beer day celebrations – Beer Day Britain held annually on June 15th. Jane is also a Guinness World Record Breaker. She hosted the world’s largest beer tasting tutorial at the Publican Awards dinner on March 15th 2016 when 1,236 people participated and broke the record.

Jane is the drinks ambassador to the Love British Food campaign. Its mission is to advocate for British grown and produced food and drink.

Jane is also a song writer. She co-wrote with composer Emily Leather an anthem for London called ‘London Town.’ She is also the co-writer of the song Cheers to Beer, the anthem for beer.

Links

Timeline

  • Founder + CEO

    January, 2008 - present

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