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Susan Eisenhauer

Content Strategy Manager - Digital Shelf at School Specialty

Susan Eisenhauer is a seasoned professional in eCommerce and digital marketing, currently serving as the Content Strategy Manager for Digital Shelf at School Specialty since June 2021, where responsibilities include optimizing on-site search performance and conducting keyword research. Previous roles include a Site Merchandiser at Amazon, an eCommerce Site Merchandiser at Silver Star Brands, and an eCommerce Category Manager at Shopko, where substantial online sales growth was achieved. Susan's expertise encompasses web analytics, merchandising strategy, SEO practices, and cross-functional collaboration to enhance user experience and revenue. Educational background includes attendance at the University of Wisconsin-Stout.

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