Laura Prodanov

Laura Prodanov is a seasoned professional in e-commerce marketing, currently serving as a Senior E-commerce Marketing Analyst at Arezzo&Co, where responsibilities include decision-making and performance analysis within the E-commerce sector. Previous experience includes roles as an E-commerce Marketing Analyst at Schutz and a Junior E-commerce Marketing Analyst at Converse, focusing on SEO, CRM, and digital marketing strategies. Laura is also pursuing a PhD in Cultural Processes and Manifestations at Universidade Feevale, with a thesis on female entrepreneurship on Instagram. Entrepreneurial ventures include founding a sneaker startup, and extensive background in content production spans various roles in fashion journalism and digital marketing. Laura's education is rooted in fashion, business administration, and creative entrepreneurship, complemented by specialized training in UX design and digital marketing.