Frank Bültge

Frank Bültge is an experienced digital marketing professional with a strong background in analytics, optimization, and campaign management. Currently serving as the Global Digital Analytics & Tracking Manager at Schwabe Group since September 2025, Frank previously held positions at EFI as Marketing Operations Manager and Digital Marketing Manager, where responsibilities included website optimization, marketing automation, digital analytics, and email marketing. With a foundation in web development and public relations from early career roles at Universal Music Group, directsmile, and academic institutions, Frank has successfully managed digital campaigns, led content marketing strategies, and contributed to performance measurement across various platforms. Frank holds a Master of Arts in Media Studies from the University of Potsdam and a Bachelor of Arts in Educational Planning & Instructional Design from the University of Freiburg.