John Borden

Sales And Shopper Insight Activation at Schwebel Baking Company

John Borden has extensive experience in sales, category management, and shopper insights across various leading food industry companies. Currently serving in roles at Schwebel Baking Company and Symphony EYC, John previously held significant positions at ACI, Ebro North America, and Del Monte Foods, where responsibilities included driving sales for national accounts, managing large trade budgets, and establishing strategic category management departments. Notable achievements include delivering 90% of sales and 98% of profits for Popeye's restaurants and overseeing $728 million in annual sales at Del Monte Foods. John holds a Bachelor of Science degree in Business and Education from PennWest California.

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