John Borden

Sales And Shopper Insight Activation at Schwebel Baking Company

John Borden has extensive experience in sales, category management, and shopper insights across various leading food industry companies. Currently serving in roles at Schwebel Baking Company and Symphony EYC, John previously held significant positions at ACI, Ebro North America, and Del Monte Foods, where responsibilities included driving sales for national accounts, managing large trade budgets, and establishing strategic category management departments. Notable achievements include delivering 90% of sales and 98% of profits for Popeye's restaurants and overseeing $728 million in annual sales at Del Monte Foods. John holds a Bachelor of Science degree in Business and Education from PennWest California.

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Pittsburgh, United States

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Schwebel Baking Company

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More than 100 years ago, Joseph and Dora Schwebel began baking bread in their kitchen and selling fresh loaves door to door to their neighbors in Youngstown, Ohio. Their belief was by building their customers'​ trust, they could also build a successful business. Their instincts were right. Today, Schwebel Baking Company is one of the fastest growing independent, family-owned wholesale bakers in America, producing more than 700,000 packages of bread products at its three baking facilities and 25 distribution centers across Ohio, Pennsylvania and New York. Schwebel's is dedicated to its leadership position by providing consumers with the freshest baked, best-tasting bread products on the market. As a result, Schwebel's is the market share leader in Cleveland, Youngstown and Columbus, Ohio, as well as Erie and Pittsburgh, Pennsylvania. This spirit extends to its employees by providing a stimulating work atmosphere including comprehensive benefits, training and incentive programs. Currently, Schwebel's is completing major system-wide upgrades to its bakery operations, transportation fleet, distribution facilities, and information technology. Schwebel's is focused and poised to take advantage of the trends and opportunities in the 21st century.