Katrin Schmid

Katrin Schmid is an accomplished marketing and branding professional with extensive experience in leading strategic initiatives across various organizations. Currently serving as the Leiterin Markenführung & Design at SRF - Schweizer Radio und Fernsehen since July 2018, Katrin has previously held significant roles including Strategy Director ad interim at Wirz BBDO and Leiterin Strategisches Marketing at GLOBUS. With a solid foundation in brand consulting from positions at Heads Corporate Branding AG and Wirz Corporate AG, Katrin has demonstrated expertise in managing brand strategy. Educational qualifications include an Advanced Negotiator credential from Schranner Negotiation Institute, a Licentiate in Social and Economic Psychology from the University of Zurich, and a Diploma in Marketing Communications.