Carlo Rivaroli

Carlo Rivaroli is an experienced executive currently serving as the General Manager for Italy at Schweppes International Limited since August 2023. Prior to this role, Carlo held the position of Senior Manager at Porsche Consulting for one year, focusing on strategic vision and implementation. From March 2014 to August 2022, Carlo was the Marketing Director at The HEINEKEN Company in Panama, where a major turnaround was achieved, leading to renewed growth and profitability. Previous roles at HEINEKEN included Innovation Development Manager for Europe and Marketing Manager in Italy, where Carlo executed significant innovations, including the introduction of Radler and the repositioning of Birra Moretti in international markets. Carlo's educational background includes studies at INSEAD and IE University in areas such as marketing and omnichannel strategy.