Yacine Touileb

Yacine Touileb is an experienced media and marketing professional with a robust background in digital strategy, social media management, and team leadership. Currently serving as Head of Media, Social Media & Sponsoring at SFR since January 2012, Yacine oversees media planning and effectiveness for brands including SFR, RED by SFR, and RMC SPORT. Previous roles include Director of Communications at MediaCom and various positions at Havas Media and Mindshare, where Yacine developed annual media strategies and managed campaign operations. Yacine holds a DESS in international commerce and marketing from Université Paris-Sorbonne and a Master's degree in marketing from IPAG Business School.