Maya Wallenstein, PhD, is a Consumer Intelligence Specialist and User Researcher at SciPlay since September 2022, focusing on market trends and competitor analysis. Previously, Maya served as a market researcher and user researcher at Wallenstein, conducting comprehensive market analysis and providing insights for product and marketing teams. With a PhD in Anthropology from Tel Aviv University, Maya has extensive research experience, including ethnography and user interviews. Additional roles include Senior Strategic Consultant at Wisdom, where in-depth market research and consumer insights were generated, and teaching assistant positions at Tel Aviv University and The Open University of Israel, covering subjects related to sociology and anthropology. Maya also holds degrees in Digital Anthropology, Sociology and Anthropology, and UX design and research, showcasing a robust academic and professional background in both qualitative and quantitative research methodologies.
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