Michal Pakter

Michal Pakter is an experienced marketing professional specializing in monetization and social media management. Currently serving as a Monetization Manager and Social Media Manager at SciPlay since March 2022, Michal previously worked as a Freelancer from March 2020 to March 2022, focusing on content development and engagement strategies. Earlier experience includes a role as Client Engagement Leader at Activcore, where strategies were developed to enhance community presence, and as Marketing Communications Manager at Calanit- Make IT Simple, responsible for internal and external communications. Additionally, Michal held the position of Marketing Manager at Johnson & Johnson, contributing to product development and marketing strategies, and began a career as an Advertising Account Executive at Adler Branding & Marketing, managing new product releases and trend research. Education was completed at The Open University of Israel.