Matteo Barilari

Matteo Barilari is a Web Marketing Specialist at SCM GROUP SPA since January 2018, contributing to digital transformation through the management of web projects and multilingual online campaigns. Key responsibilities include coordinating between Business Units and external partners, creating landing pages and registration forms, managing content localization in over 10 languages, tracking campaign performance, and developing innovative digital strategies. Prior experience includes roles at Commercialista Telematico, Gruppo Maggioli, Confindustria, Shopplat S.a.S., Gaming Mole, and Studio Commerciale Guagneli Bogliolo, alongside academic credentials with Master's and Bachelor's degrees in Business Administration and Economy and Management from Alma Mater Studiorum – Università di Bologna, and a diploma in Languages and Tourism Market.