Serena Affinita

Serena Affinita is an accomplished professional with extensive experience in sales and marketing systems development and IT process engineering. Currently serving as a Sales & Marketing Systems Development Manager at SCM GROUP since May 2017, Serena previously held the role of IT Process Engineer, contributing to a new ERP implementation in the Sales & Distribution area. Prior to SCM GROUP, Serena worked as a System Analyst at NTS Informatica srl, focusing on functional analysis for inventory, sales, and invoicing modules. Experience includes diverse roles as a Junior Consultant for notable projects with SNAI Spa, BULGARI, FENDI, and LVMH, specializing in SAP MM/SD implementations. Early career experience at Accenture as an Associate Software Engineer involved SAP application maintenance for pharmaceutical clients. Serena holds a degree in Ingegneria Gestionale from Università degli Studi di Napoli 'Federico II', reflecting a strong academic foundation in industrial management and logistics.