Karen Decker Thomas is an experienced professional in research and insights, currently serving as the Director of Research & Insights at Scopely since February 2019. In this role, Karen designs and leads global games research to shape mobile game strategies and product development while managing a team of researchers. Prior to Scopely, Karen held roles at Jam City as a Senior Manager and Consumer Insights Manager, where research informed game acquisition and monetization strategies for titles like Panda Pop and Family Guy. An independent consulting period involved directing consumer research for various clients, including Age of Learning. Earlier experience at The Nielsen Company, as Executive Director of Digital & Theatrical Entertainment Research, involved directing consumer research for entertainment studios. Karen’s career began with a project management role at Artisan Entertainment, and education includes an MBA from USC Marshall School of Business and a BA in English and Economics from Tufts University.
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