Vanessa Estrella is a seasoned data product management professional with extensive experience in driving data-driven decision-making and strategic planning. Currently serving as Lead Data Product Manager at Scopely since November 2022, Vanessa previously held roles at Vista as a Data Product Manager and a Pricing Specialist, where responsibilities included enabling the promotions team with machine learning and reporting products, as well as defining pricing strategies for global business units. Earlier experience includes digital marketing and eCommerce coordination for Nestlé, where Vanessa supported loyalty programs and marketing strategies across various product categories. Vanessa's educational background includes an MSc in Finance from Esade and a Bachelor's Degree in International Business from Tecnológico de Monterrey, complemented by an exchange program at IÉSEG School of Management.
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