Keith Senior

Keith Senior is a seasoned professional with extensive experience in customer analytics and campaign performance management. Currently serving as Senior Manager of Campaign Performance at Scotiabank since June 2019, Keith previously held significant roles at Accenture and Sears Canada, where Keith advanced from Customer Development Planner to the position of Director of Customer Analytics. Notable achievements include creating a Master Customer Record process using SQL to enhance customer data integration and transitioning the Sears Loyalty Program to a new provider. Keith's expertise encompasses optimizing direct-to-consumer communications and leveraging analytics to drive marketing effectiveness. Keith holds a degree from McMaster University, completed in 1999.