Scotiabank Chile
Keith Senior is a seasoned professional with extensive experience in customer analytics and campaign performance management. Currently serving as Senior Manager of Campaign Performance at Scotiabank since June 2019, Keith previously held significant roles at Accenture and Sears Canada, where Keith advanced from Customer Development Planner to the position of Director of Customer Analytics. Notable achievements include creating a Master Customer Record process using SQL to enhance customer data integration and transitioning the Sears Loyalty Program to a new provider. Keith's expertise encompasses optimizing direct-to-consumer communications and leveraging analytics to drive marketing effectiveness. Keith holds a degree from McMaster University, completed in 1999.
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Scotiabank Chile
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Scotiabank Chile is a Chile-based banking institution. The Bank's products and services include savings and current accounts, fixed-term deposits, commercial and consumer loans, mortgages, credit and debit cards, financial assessment, as well as other banking. The Bank is also engaged in the insurance sector, by offering financial, family, wealth and individual insurance products. As of December 31, 2011, the Bank owned such subsidiaries, as Scotia Corredores de Bolsa SA, Scotia Administradora General de Fondos Chile SA, Scotia Sud Americano Asesorias Financieras Ltda, Scotia Corredores de Seguros Chile Ltda and Centro de Recuperacion y Cobranza Limitada. In addition, The Bank of Nova Scotia was the Bank's majority shareholder.