Alejandro Gutierrez

Alejandro Gutierrez is an experienced marketing professional with a strong background in digital strategies and customer relationship management. Currently serving as the Director of Digital Owned Media at Scotiabank Colpatria, Alejandro leads the strategy for direct channels, collaborating with CRM and Analytics teams to enhance customer journeys and retention. Previous roles include Direct Channels Director focusing on email and SMS marketing, Digital Marketing Strategist at BBVA Colombia, and CRM Specialist at Manpower Group Solutions. Alejandro's early career included positions at El Tiempo Casa Editorial, Claro LDI, and Dallas/Fort Worth International Airport, complemented by diverse marketing internship experience at Walt Disney World. Alejandro holds an MBA in E-Commerce from Dallas Baptist University and a BBA in Marketing from Southeastern Oklahoma State University, as well as a Digital Marketing Diploma from Universidad EAFIT.