Guillermo Muñoz

Guillermo Muñoz is a seasoned professional with extensive experience in marketing campaigns and customer relationship management, currently serving as Profesional Senior Campañas y CRM at Scotiabank Colpatria since April 2022, focusing on product ownership for deposits, deepening, and communications. Prior to this role, Guillermo worked at Colpatria Multibanca del Grupo Scotiabank from January 2012 to October 2022, where responsibilities included managing marketing campaigns across digital and traditional channels and budget control for the marketing vice presidency. Guillermo holds advanced degrees in Business Intelligence and Big Data from EUDE Business School, Technology of Information from Universidad Sergio Arboleda, and various certifications from CESA, alongside an Industrial Engineering degree from Universidad Manuela Beltrán, specializing in project management.