Begui Jimenez

Begui Jimenez, MBA, PMP, is a seasoned professional with over 10 years of experience in marketing research and project management, specializing in both quantitative and qualitative research methodologies. They have held roles as Senior Research Analyst at Léger and Strategic Category Insights Manager at REV Foodservice, where they led various research projects and developed insights for strategic decision-making. Begui also earned a Bachelor’s degree in Marketing from Universidad APEC, graduating summa cum laude, and has pursued further education in project management and digital marketing management. Currently, Begui serves as a Senior Manager in Global Brand and Customer Insights at Scotiabank.