Catalin Bunea

Catalin Bunea is a seasoned analytics professional with extensive experience in driving customer engagement and acquisition strategies within the financial services sector. Currently serving as Senior Manager at Scotiabank since July 2015, Catalin leads analytical initiatives across multiple segments, focusing on attrition reduction and profitability in credit card and insurance sectors. Previous roles at Scotiabank include enhancing primary banking strategies and implementing the Next Best Activity framework to improve customer interactions. Prior to Scotiabank, Catalin worked at BMO Financial Group in various capacities, including Channel Leads and Database Marketing Manager, where Catalin successfully managed marketing campaigns and collaborated with cross-functional teams to drive customer communication effectiveness. Catalin holds a Bachelor of Commerce in Information Technology Management from Ryerson University and completed high school with a focus on Mathematics and Computer Science at Bayview Secondary School.