Luis Reyes is an accomplished professional with extensive experience in strategic planning, performance management, and digital growth initiatives within the banking industry. Currently serving as Director of Digital Growth Initiatives at Scotiabank since March 2017, Luis has earned the prestigious Best of Best award in 2023 and has significantly improved reporting processes, achieving 40% fewer full-time equivalents in reporting. Previous roles at Bank of Montreal included Senior Manager of Strategy and Insights and Business Development Manager, where Luis excelled in product development and strategic partnerships. Earlier experience includes roles in product management at BMO, marketing operations at Dell, and planning and procurement at Avon and Sanmina-SCI. Luis holds an MBA in Marketing and Entrepreneurial Studies from McGill University and a Bachelor of Business Administration from Acadia University.
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