Rob Berry is a Senior Manager in Wealth Management Research at Scotiabank, where they execute various market research and client experience studies. Previously, they served as Senior Director of Client Loyalty, Performance & Analytics at CIBC, developing a successful Net Promoter System program that saved the company $1 million annually. Before that, Rob held the position of Manager in Strategic Market Research at RBC Royal Bank, where they provided key insights that influenced strategic decisions. Rob is also pursuing a Bachelor of Business Management with a focus on Marketing at Ryerson University.
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